About Userward
The AI video tool that turns any app into viral TikTok and Instagram marketing.
Userward is the most complete marketing engine for apps and software. Paste any website and it researches your market, writes hooks built for your exact buyers, makes Claude-written animated videos in about a minute, builds slideshows, edits everything in a TikTok-style editor and shows which posts actually bring in installs and revenue. Where other tools hand you a template, Userward hands you finished, on-brand content and the numbers behind it.
Why it's the one to pick
Finds what works first
Userward researches your niche, your buyers and your competitors from the moment you paste your link, so you know which formats and hooks work for you while competitors are still guessing.
Videos in about a minute
Animated explainers written by Claude, with your real screens, kinetic captions, a voice-over and sound, ready to post.
The best hooks, researched
Every hook is written in your audience's own voice and checked against the viral videos in your niche: question → answer, confessions, call-outs, reversals.
Slideshows and ads, done
List, problem → reveal, POV and before → after slideshows, 3-second hook + demo ads and AI character videos with a character that never changes face.
Marketing that runs itself
Make, edit, post to TikTok and Instagram, and see the installs and revenue each post brings, in one place.
Built to bring money in
Every format is chosen for one job: turning views into installs and paying users, then doing more of what worked.
The playbooks behind the biggest app launches
The fastest-growing consumer apps grew on a handful of repeatable content formats. Userward makes those formats for your product:
- Cal AI: the snap-a-photo, instant-result demo that sells the product in one shot. Userward builds it as a 3-second hook + demo.
- Umax: the before → after reveal people watch to the end. Userward's before → after slideshow and reveal videos.
- Rizz: relatable POV and chat-style moments that get shared. Userward's POV story slideshows and AI character videos.
- Deepstash: saveable list slideshows that people bookmark. Userward's list slideshow format.
- Potto: the classic reaction-then-demo app ad. Userward's 3-second hook + demo.
- Cantina and Sherlock Search: character-led and curiosity-reveal hooks. Userward's AI character videos and problem → reveal formats.
Whatever is working in your niche this week, Userward's Trend Report finds it and remakes it with your product.
Who it's for
Founders, indie hackers, app developers, SaaS teams and growth marketers who want organic TikTok and Instagram growth without hiring a content team or paying for ads.
Plans
Apprentice $29/month (20 posts) · Spellcaster $49/month (100 posts) · Archmage $199/month (unlimited).
Start with your website →Cal AI, Umax, Rizz, Deepstash, Potto, Cantina and Sherlock Search are named only as public examples of content formats; they are not affiliated with or customers of Userward. Results depend on your product, audience and execution.