# Userward

> Userward is an AI video and marketing tool for apps and software. Paste any website and it researches the market, writes researched hooks for your exact buyers, makes Claude-written animated explainer videos in about a minute, builds TikTok slideshows, makes 3-second hook + demo ads and AI character videos, lets you edit everything in a TikTok-style editor, posts to TikTok and Instagram, and tracks which posts drive installs and revenue.

Userward is built for founders, indie hackers, app developers, SaaS teams and growth marketers who want organic TikTok and Instagram growth without hiring a content team or paying for ads. It turns the formats that are already going viral into finished, on-brand videos for your own product.

## What Userward makes
- Animated explainer videos: written by Claude, with kinetic captions, chapter tabs, your real app screens, a voice-over and sound effects, ready in about a minute.
- 3-second hook + demo videos: an AI reaction clip followed by your own screen recording, the classic app-install ad format.
- AI character videos: replay the motion of any viral TikTok with your own consistent AI character, realistic or animated.
- Slideshows: list, problem → reveal, POV story and before → after formats, filled with your own media or matching stock photos.
- Trend remixes: this week's TikTok trends, researched and matched to your niche, made with your product.
- Captions and hooks: researched against your buyers, competitors and real viral videos in your niche, written in your audience's own voice, with five relevant hashtags.

## Why teams pick Userward
Userward researches your niche, buyers and competitors from the moment you paste your link, so you know which formats and hooks work for you before competitors do. It makes the formats that took apps like Cal AI, Umax, Rizz, Deepstash and Potto viral (instant-result demos, before → after reveals, POV stories, saveable list slideshows, hook + demo ads) for your own product. (Those apps are public examples, not customers.)

## How it works
1. Paste your website or App Store / Google Play link. Userward researches your product, market, buyers and competitors.
2. Pick a viral format from the Spellbook, each with a real example.
3. Userward makes the video or slideshow; edit text, timing, speed and cuts in the built-in TikTok-style editor.
4. Post to TikTok and Instagram and see the installs and revenue each post brings in the Ledger.

## Ward, the built-in AI strategist
Ward is a chat assistant inside Userward that searches live TikTok trends, scouts competitors, writes hooks and updates your brand profile, with three thinking levels: Spark (instant), Conjure (balanced) and Oracle (deepest).

## Pricing
- Apprentice: $29/month, 20 posts a month.
- Spellcaster: $49/month, 100 posts a month.
- Archmage: $199/month, unlimited posts.

## Links
- Website: https://userwardno1111.vercel.app/
- About Userward (full overview, formats, who it's for): https://userwardno1111.vercel.app/about